Google has factored them into its local ranking algorithm—not just the quantity, but the quality of those reviews. Below, we outline the importance ...
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All You Need to Know About Google Local Search
Google is notoriously effective at figuring out which businesses best match what people search for locally. The company regularly refines the local se...
Why Magento is an Ideal Platform for Your eCommerce Store?
In the past few years since COVID-19 pandemic, e-commerce development has gained momentum as businesses all over the world have realized the benefits ...
Why use SEO as a strategy for lead generation for your business?
If you have a business website, you’ve likely tried strategies to improve your search engine optimization. You may not have mastered SEO, but you kn...
How much should your website cost in Canada?
Today, it’s imperative for every business, big or small, to build and maintain a professional website. How much does it cost to make a website? Well...
10 Ways to Lower Your Google Ads CPA to Better Scale Your Campaign
The newfound way of acquiring customers is digital. Companies are increasingly resorting to internet marketing techniques for generating fresh leads a...
Top 10 Reasons Why Businesses Fail at Paid Advertising
The advertising world has changed dramatically in recent years, especially during COVID-19, and Google Ads is one of the platforms driving this advert...
Why it is Important to Refresh Your Old Content for SEO & Boosting Organic Traffic
E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness. This concept is discussed in great detail in Google’s Quality Raters’ G...
10 Things to Keep in Mind When Redesigning Your Website
Redesigning a site is more than only giving it an enhanced fresh look. The productivity and shortcomings of the current site are priceless in knowing ...
Google SEO and E-A-T – Why It’s So Important for SEO?
E-A-T in SEO stands for Expertise, Authoritativeness, and Trustworthiness. This concept is discussed in great detail in Google’s Quality Raters’ G...