CASE STUDY
Every Route Transport
PROJECT SUMMARY
Every Route Transport owner wanted the website to reflect a modern brand. He wanted the new website to reflect their brand and showcase their transportation services.
We created a responsive web design that works smoothly across all tablet and mobile devices that stands head and shoulders above other traditional transportation style websites.
Every Route Transport experienced increases in website traffic within 6 months and started getting organic leads for trucking services throughout Canada & the US.
ABOUT OUR CLIENT
Who is Every Route Transport?
Every Route Transport is an Abbotsford-based freight company that takes pride in providing quality transportation services throughout Canada and United States. Whether it is a one-time shipment or multiple loads, Every Route Transport has the experience and expertise to get the job done right.
We worked with Every Route Transport to increase their online visibility through a highly strategic digital strategy. We took a client-first approach to messaging, using a warm, conversational tone to make the brand relatable and better communicate the depth of transportation services of clients could expect.
Services Provided:
- Brand Strategy
- Logo Design
- Website Strategy
- Professional Website Design
- WordPress Development
MOBILE-CENTRIC EXPERIENCE
Design & WordPress Development
Perfect Web Creations started by designing the look and feel of the website. We used images and custom icons that show the user different types of trucking services client offered. We created some new conversion paths by placing CTAs above the fold on the Home Page, including a request quote.
We updated the navigation to make it simple and more user-friendly. The top-level navigation was made clearer by emphasizing the Every Route Transport focus on transportation services, and the menu was streamlined. More internal links were created to help users get from place to place.
To personalize their website, we used their own truck photos. The new website shares testimonials to show that Every Route Transport is recognized, known, and trusted.
