CASE STUDY
Opria Group
PROJECT SUMMARY
The Opria Group team was interested in updating their website but didn’t know who they should approach to take the lead or how to start the process. What they had was a vision, and luckily that’s all our team needs to get started.
Our discovery process dug into Opria Group’s core values and competencies, process, current website, and their competitors with an analysis to identify the best approach for highlighting the Opria brand.
After redesigning and developing Opria’s website, the team instantly started to receive remarks of praise from their existing clients and new customers began to confidently take action with them online.
ABOUT OUR CLIENT
Who is Opria Group?
Opria Group are Optometry Clinic Experts. From new builds to renovations and tenant improvements, Opria Group offer unparalleled experience in the design, planning, construction and equipping of new optometry clinics.
Services Provided:
- Website Strategy
- Professional Website Design
- Magento E-commerce Store
- WordPress Maintenance
- Branding & Print Materials
- Google Ads, Google Shopping
Colors & Typography
Brand Identity
MINIMALIST AND MODERN
Optometry Clinic Construction Website Design
For the digital landscape of the site, we chose white for its modern, clinical, and non-aggressive qualities. We accented only certain elements with navy blue and green to make a unique parallel with skin and create an organic and natural palette. Staying current within the realm of healthcare, we lead the design process with a focus on minimalist and modern site architecture. Using fluid scroll pages with highlights on important information, our team ensured user-friendly exhibitions of both Opria Group’s services and professionalism.
