CASE STUDY
Next Vision Instruments
PROJECT SUMMARY
With the creation of the new brand, Next Vision Instrument, owners asked Perfect Web Creations to redesign brand assets, such as their logo & custom icons.
The website was rebuilt from scratch in Magento e-commerce platform to facilitate online equipment purchases, which helped the company find improved revenue opportunities.
Defined the company’s core branding and marketing strategies to determine the digital channels that can be used to communicate with customers.
ABOUT OUR CLIENT
Who is Next Vision Instruments?
Our client, Next Vision Instruments is the industry’s leading supplier of refurbished pre-owned Ophthalmic and Optical equipment for independent eye care providers in the US. They offer decades of industry experience and proven infrastructure.
The former founders/owners of Vision Systems, Jeffrey Wheaton and Salvatore Troiano, and the founder/owner of Ophthalmic World LLC, Dwayne Podgurski partnered together to create a new brand Next Vision Instruments. The merger of these industry-leading pre-owned optical and ophthalmic equipment companies envision providing the eyecare professional an even greater resource for all their practice needs, regionally, nationally, and globally.
Services Provided:
- Corporate Branding
- UX (User Experience) Design
- Responsive Website Design
- Magento E-commerce
BRAND IDENTITY
CUSTOM ICONS
Branding is critical for every business. Whether your goal is to become a local legend or an international household name, developing a brand shouldn’t stop at your logo. We helped Next Vision Instruments with brand integration by creating customized icons from scratch, which we then used on their website.
Colors & Typography
Brand Identity
MOBILE OPTIMIZED
Responsive Design
Your customers aren’t always sitting at a desktop computer. Our development process is simple, strategic, and thorough. We design beautifully functional desktop and mobile solutions that work seamlessly across a multitude of browsers and devices.
