The advertising world has changed dramatically in recent years, especially during COVID-19, and Google Ads is one of the platforms driving this advertising transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising.
If you’re unfamiliar with Google Ads, it’s simply a pay-per-click service that allows you to create and run ads for your business. These clickable ads are displayed in Google’s search results. By using the right keywords for your target audience, Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online.
SEVEN TYPES OF GOOGLE ADS
Google Ads begins with a goal and a campaign. You must choose a campaign type based on your marketing goals, brand strategy, and how much time & money you’re able to invest. No two campaigns are exactly alike, though; in fact, there are five distinct types of Google Ads:
1. Search Network Campaign
Text ads on search results
Through a Search Network campaign, your ad will appear on not just Google Search and Maps but also hundreds of other Google search partners, including YouTube and Google Shopping. On any of these sites, when users search terms related to a keyword for your campaign, they’ll see your ad.
2. Display Campaign
Image ads on websites
Display campaign, let you reach people with visually engaging ads as they browse across millions of websites and apps.
3. Shopping Campaign
Product listings on Google
Through a Shopping campaign, Google will use your web store’s product data, instead of a user’s keyword, to determine how and where within Google Shopping to show your ad.
4. Video Campaign
Video ads on YouTube
Through a Video campaign, your company will be promoted via a video ad displayed on YouTube and other Google Display Network properties.
5. App Campaign
Promote your app on many channels
Through an App campaign, your ad will be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, Google’s search partners and many other publishers that display app ads.
6. Local Campaign
Promote locations on many channels
Local campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
7. Smart Campaign
Automate your campaigns
Smart campaigns are the easiest way to get your ads up and running. Enter your business, create a few ads, and Google finds the best targeting to get you the most for your time and money.
Great. Here are the five main reasons why your business should use Google Ads.
1. Google Massive Reach
One of the biggest advantages of Google Ads is the platform’s enormous reach.
A monopoly within the market, Google holds 90% of the search market and processes over 3.5 billion searches a day.
2. Pin-Point Targeting
With Google, you can target people according to location, age, behaviours, interests, & keywords.
3. Intent Advertising
Social media is a platform for interaction rather than advertisement but with search network you’re advertising to people who are looking for your specific services or products.
4. Faster Than SEO
A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it take to “prove itself”. This is not the case with Google Ads. Once your AdWords campaign goes live, ads will appear and you’ll get instant results, like visitor data.
Not only will this bring in a little bit of money right away, but because of its speed, you have the time to discover how effective your keywords are, which can then be used to construct an effective SEO campaign based on your Google Ads data.
I personally love SEO and think having an SEO plan is a key to part of your online success. That being said, PPC will get you to the top of the search results in minutes.
5. Built-In ROI Tracking
There’s no point in investing in advertising if you don’t know if it’s working. With Google Ads, that will never be an issue.
Google Ads has built-in capabilities that both track and report on your return on investment (ROI). The setup is fairly simple to complete on your own, or a web developer can quickly set your account up correctly.
Once setup is complete, you’re able to track web form submissions, e-commerce sales, phone calls, and even offline sales that were closed via phone calls or in person.
Plus, the reports will show you exactly which keywords and ads are driving the most sales, allowing you to allocate your budget accordingly and maximize your ROI.
Google Ads is an incredibly powerful tool for advertising your business. If you pay close attention to the setup, tracking, and managing your account, it can provide an excellent ROI and create sales for your business.