Purchases on Google Program opens beta for requests in US
Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. At the moment it’s a mobile-only feature of product listing ads (PLAs) that allows shoppers to buy on Google from participating merchants. Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down.
Inc. reported that while there hasn’t been a formal announcement about the program, the option appears as a program in Google’s Merchant Center.
Users of the site can now see a “Purchase on Google” block. It includes text that helps shoppers easily purchase on Google, driving both conversions and new customers.
Merchants participating in the program have the option to display a “Buy on Google” button on top of the product ads. At this point it’s only available on Android devices. Users with Google Wallet who click “Buy on Google” can purchase the product from a Google-hosted landing page.
While Purchases on Google has been around since 2015, the beta program is just starting.