The previous website was built in 2013 so it was quite outdated and didn't follow the latest web trends. The client also wanted to establish credibility and build brand recognition and drive more traffic to the website.
Perfect Web Creations created a new modern design that not only looks good but is also functional and engaging while still aligning with the style of the outdated website. Additionally, we looked to build brand awareness and create credibility.
Colors & Typography
We designed the clinic posters with the intention of closely matching the content as well as the brand of the new SleepWorks Medical website. Photos to be included inside the report were provided to us by SleepWorks’s team and were previously used on the old posters designed by another company. Our team then proceeded to perform retouches and edits to ensure that images adhere to the overall color scheme. These along with custom-designed graphics are then strategically placed throughout the posters for improved readability and eliminating the need for long text paragraphs.
The end result was engaging posters optimized for both print and digital distribution. The posters were used to provide information to patients about sleep apnea at 20 SleepWorks Medical locations.
GROWING BRAND WITH PAID DIGITAL ADS
Pay Per Click Ads
Through the paid search Google Ads campaigns, Perfect Web Creations ensured that SleepWorks Medical would appear as the top ad result of every relevant search query for sleep apnea keywords. Our team was able to develop a successful strategy, targeting niche services that were less competitive but still offered an opportunity for positive returns.
GETTING AHEAD OF COMPETITION WITH PAID SOCIAL ADS
Social Media Ads
Our Facebook Ads strategy was designed to complement our other initiatives, by running ads that would remarket to users who had already visited a specific page on SleepWorkss Medical’s website.
We ran a series of paid social media advertisements, targeted granularly to CPAP owners or patients who are suffering from sleep disorders. Additionally, we looked to build brand awareness and create credibility. Alongside these campaigns, we engaged patients with organic posts through Facebook to bring any qualified leads back to the site.