Our goal was to create a design that served two purposes.
- Shows the availability of a wide range of products
- Makes them easily available.
To achieve this goal, we used enough whitespaces & easy-to-see elements. This made surfing the site an easy job for visitors. We also positioned images and texts to drive focus on certain products and brands.
After this, a few animations were added between clicks to keep customers engaged while surfing.
The next task was to blend the retailer’s physical presence with the digital world. For this, we added BOPIS as a selective feature during checkout. Now the visitors could order from the website and pickup from their store for free. This helped in making the customer’s journey easier.
Finally, we built UI around the brand identity to ensure consistency at all levels.
At last, we achieved three goals: