Sandhu & Sran Mortgages, Abbotsford
The goal was to develop a mobile-responsive, user-friendly website that converts website traffic to leads, using specific landing pages, and was optimized with researched keywords to help the site rank well in organic search.
Our team developed four distinct buyer personas in collaboration with the client, as part of their strategic messaging session. These personas aligned with their target audience and lay the foundation for the content writing and the development of their website.
GROWING BRAND WITH PAID DIGITAL ADS
Google Ads has been a strong performer for Sandhu & Sran Mortgages. Through the paid search campaigns, Perfect Web Creations ensured that Sandhu & Sran Mortgages’s services would appear as the top ad result of every relevant search query for the mortgage and loan related keywords. Our team was able to develop a successful strategy, targeting niche products that were less competitive but still offered an opportunity for positive returns.
GETTING AHEAD OF COMPETITION WITH PAID SOCIAL ADS
Facebook & Instagram Ads
Our Facebook Ads strategy was designed to complement our other initiatives, by running ads that would remarket to users who had already visited a specific page on Sandhu & Sran Mortgages’ website.
In addition to remarketing, our team also ran ad campaigns for specific mortgage services. In total, the Facebook & the Instagram campaign has generated 350 qualified leads in one year.
Colors & Typography
We used the refreshing color theme and clean Poppins font to complement their brand.