The initial project scope was limited to designing and deploying a new online store, but very soon Mainland Cannabis realized that due to regulations, marijuana websites can’t promote themselves through PPC advertising or ads on social media. This meant that the client depended on his customers to find his website through Organic search. This is where we came into the picture again. In July 2019, we commenced many months of aggressive SEO campaigning in order to catch up with major competitors that have been doing SEO for a longer period of time.

Our goal was to optimize technical SEO factors of the site and build high-quality content around CBD and hemp that attracts high-quality backlinks. After fixing several errors found in Google Search Console and making a ton of UI and on-page SEO enhancements, they started to see some upward movement in the SERPs. Sales and organic site traffic have steadily progressed, with an immediate and noticeable bump after completion of the July checklist. After 1 year, they have reached 15,000+ visitors every single month, and six figures in sales from organic search, every month. Organic users increased by 941% YoY (May 2019 vs May 2020). This has translated to a 745% improvement in goal completions.