Although Electra Laser’s previous promise of quality had got them started, their messaging wasn’t polished enough to communicate direct benefits in the face of the ongoing crisis. We decided to build a new website that could scale with their growth and effectively resonate with the target audience.
We began by knowing the value propositions of the client and designing digital assets to refine the customer journey. A goal-oriented visual branding and web redesign was instated. Both the wireframe and the copywriting were directed towards making a prospect book a consultation call. Once that threshold was reached, Electra Laser could take over the conversion process.
Color palettes, typography, and illustrations were all kept in line with the new company personality of trust and safety. Cohesively, these formed as the brand equity that could be relayed through storytelling on digital platforms.
To make the service more value-driven, a promotions page was put in place that offers package discounts, the new client offers, and standby rates to regular customers. Additionally, e-commerce was integrated into the website as well to market the products used and recommended by the clinic.
Three objectives were achieved: