Bing Ads Management

Reach the maximum ROI through our intelligent PPC Services

Yahoo & Bing Ads Management

Extend Online Reach And Lower Cost Per Click

BING ADS PAY-PER-CLICK MANAGEMENT: Realize big potential and increased ROI with Bing Ads Management services by Perfect Web Creations. As other forms of internet marketing become overrun by the competition and first page bid prices soar, Bing Ads is quickly emerging as the go-to platform for PPC newcomers and businesses looking to enhance their existing PPC advertising campaigns.

BING ADS PPC STRATEGIES

For Bing Ads we utilize a different strategy than with Google Adwords. Bing Ads management requires marketing and execution through similar, but modified aspects of the search advertising platform. Such aspects include longer text ads, different extensions, and number of ads per search page. Platform specific strategies enable us to fine-tune campaigns to your target audience and maximize return on investment.

Additionally, Bing ads are now part of Yahoo as well. Bing Ads Management can include management of your Yahoo ads too. Now that Bing and Yahoo have combined their search advertising networks, proper optimization of your PPC campaigns means even more conversions.

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BING PPC ADVANTAGES

For those that have overlooked, or simply ignored, Yahoo! and/or Bing PPC over the past few years, maybe it is time to have a look at some reasons why your business should be taking full advantage of this 30% market share.

  • Revenue Stream That Many Competitors Are Not Utilizing
  • Less Bid Competition
  • Low Cost Per Click
  • Access To 30% Of The Search Market
  • Greater Ad Flexibility
  • Demographic Targeting

Many of the ad distribution controls available with AdWords are also a feature of the Bing Ads platform. Additionally, many of these features are available not only at the campaign level, but also at the ad group level. For example, dayparting can be set at the ad group level in Bing. This allows you to have one ad group running during business hours and another running during off-hours — potentially with different promotions and/or calls to action. Geo-Targeting is also available at the ad group level. Lastly, Bing’s ad rotation settings are applied at the ad group level.

What’s different about Bing Ads PPC?

  • As of October 2013, the Yahoo!/Bing network has 29% market share in the USA and it’s been growing steadily for the last few years. Although there’s less data available about the Australian market, it’s safe to assume it’s also growing quickly.
    Bing Ads was launched in Australia in July 2013 and we’ve already run scores of successful campaigns.
  • We’re able to directly import your AdWords campaigns into Bing, so if you have an existing account it’s fast and simple to get started.
  • Bing headlines allow 40 characters rather than 25 for AdWords.
  • 3.5million Bing users don’t search on Google at all, so it’s an excellent complement to your existing traffic. (Source)
  • Advertisers pay an average 117% more per click on AdWords than on Bing Ads.(Source)
  • It’s still improving…AdWords is almost 15 years old and progress is slowing. Bing is in a unique position to differentiate themselves and now’s a great time to get on board.
  • Bing Ads reaches up to 5.5million unique searchers in Australia, representing 112.5 million monthly searches. If you’re in a competitive field, some of your competitors will already be on there. Don’t let them reap all the benefits while you’re still paying ‘AdWords prices’ for your keywords! (Source)

In most cases, we recommend Bing Ads as a complement to an existing AdWords campaign – depending on your business. For example, industries such as financial services have a very wide reach on Bing (source). Some SMBs who reach their ad budget every month might find Bing more profitable and eventually allocate the majority of their spend accordingly.

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