Paid advertising delivers instant traffic by placing your website at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective Paid advertising platform. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies. Rampant competition for top keywords has made PPC even more integral for any online marketing strategy. Ads and other Google-branded results take up huge screen real estate on many high-volume, money-keyword searches. A strategy that balances appearances on these search engine pages, combined with a high number of low-volume keywords, leads to a lower-cost and more effective PPC campaign.
Perfect Web Creations can get you started on AdWords, or overhaul your existing AdWords campaign. Each PPC program involves complete development, from creation to optimization to management.
Running a search marketing campaign on Google can be expensive, especially if you don’t have a plan. Google AdWords was created to be user-friendly, and because of that it is very easy to purchase broad keywords and blow your budget without generating a single call or email. At Perfect Web Creations, our job is to maximize every dollar spent on Pay-Per-Click advertising, and to make sure that we only pay for quality website traffic and visitors.
Hyper-local Search is changing the way people look for goods and services. Remember, because you pay Google every time a user clicks on your advertisement, it is crucial that you eliminate keywords that do not generate quality traffic. Your keywords and ads must be fine tuned and focused on local search results.
Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. It is essential that both your Keywords and Advertisements target local search.
There are dozens more steps to follow when building a Google AdWords Campaign which can be time consuming, even for the most organized business owner.
Is your company taking advantage of all the new features available in AdWords? Are you utilizing the new call out and review extensions? Does your campaign have targeted mobile and location based bid adjustments?
The team of AdWords professionals at Perfect Web Creations are always on top of the latest developments in search marketing. Work with us and learn how to enhance your Google AdWords Campaigns today.
Our team is ready to review your website and online marketing strategy, to provide strategy to help you get new clients, increase traffic, drive leads and maximize revenue.