Logo design is the most important stage in the creation of corporate identity. Logo is a fundamental part of any branding projects and it’s quality directly affects the future brand development. Logo it’s a core part of any corporate identity of a company or a brand. A well designed logo allows us to identify and outline your company from your competitors, create the right image of the company in the eyes of your potential consumers. We truly believe that a logo design process is a very important to establish a proper consumer loyalty level as every company has a logo designed…few of them are designed well. We’ll make your stand out!
Logo design process for future usage and trademarking begins with the creation of a concept – the general idea, which is closely related to the positioning of the brand on market, reflects its strengths and character, unique selling propositions and philosophy.
High-quality logo design process is based on a combination of unique style elements – graphics, colors, fonts and icons which leads to brand awareness and rapid identification of its characteristics, services and/or products offered.
During logo design and corporate identity creation, it’s the most important to keep an aspect of a clear structure, which includes the constant branding elements – logo, colors, fonts, and minor elements – patterns, illustration, layout.
Design of corporate identity as well as logo design should be easy to adapt to various media, whether it is a business card, billboard or any digital application. The system of brand identity must be prescribed by it’s rules to adapt any branding element that will allow it to evolve and grow without losing it’s recognition.
On the importance of brand’s logo shouldn’t be explained as it probably says all about itself. I would like to dwell in more detail on the order of development and some main sections. Of course, not all sections of the logo design will be useful for you.
The need for a certain element of a brand’s logo is dictated by the type of activity of the company and the tactics of its promotion in the market. So, what is the order of creating a creative logo? As a rule, we rely on the logo, font and colour combinations. A technical task is necessarily created, indicating your wishes and the list of necessary elements.
Before we start working on the overall corporate style of the company, we create the base: logo, font and colour scheme of future brand. We usually offer anywhere around 5-8 different logo examples so you can select the best one you like. Once we confirmed the most preferred version we’ll be able to adjust it for your needs to make it look perfect!
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