|
Jan 01
2010
|
Principles of DesignPosted by Deep Garcha in Untagged |
|
Generally, all the principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. There is seldom only one correct way to apply each principle.
Balance
Try walking a long distance with a 2 pound bag of rocks in one hand and a 10 pound bag of marbles in the other. After awhile you’ll be wanting to shift your load around, putting a few marbles in the rock bag to balance your load, make it easier to walk. This is how balance works in design. Visual balance comes from arranging elements on the page so that no one section is heavier than the other. Or, a designer may intentionally throw elements out of balance to create tension or a certain mood.
Proximity / Unity
Observe a group of people in a room. You can often learn a lot about who is listening intently to another person, which are strangers, or who is ignoring who by how close together they sit or stand. In design, proximity or closeness creates a bond between people and between elements on a page. How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise disparate parts. Unity is also achieved by using a third element to connect distant parts.
Perfect Web Creations Team has done a great job over the past few months in designing the Georgia Street Media’s new website. Perfect Web Creations is great to work with, they’re experts on all the latest web based technology, their services are reasonably priced and I’ve found them remarkably responsive to our needs, both during development and afterward. We will certainly use your services again!
Clayton Murdoch
