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Category >> CRM
Aug 01
2010

SugarCRM and vTiger: Comparative Review

Posted by Administrator in Untagged 

Administrator
There are two most widely used open source CRM software - SugarCRM and vTiger CRM. There has been much altercation over the fact that vTiger will become the SugarCRM alternative in the CRM space. vtiger CRM was actually forked from Sugar CRM designed to create a fully open source CRM that would offer functionality comparable to salesforce.com. vtiger has undergone significant improvements over the years and is one of the leading CRM software now. Although vTiger shares several common features with Sugar, it includes a few propriety extensions. We decided to bring the two major open source CRM solutions face-to-face.

When comparing between Sugar CRM and vtiger CRM it needs to be taken into account that the later is designed to fit the small and medium organizations. Let's have an comparative overview before moving onto core competencies.

Sugar CRM offers wide ranging feature-set for business processes, focusing on marketing effectiveness, enhancement of sales performance, and providing executive insight into business performance. The CRM solution is a preferred choice for organizations of all sizes across a broad range of industries for its collaboration and administration capabilities to adapt how their company operates.  Sugar's mobile solutions translates to less downtime and greater productivity. With the Flexible Delivery Model, there are no constraints around deployment.   SugarCRM is based on the open source LAMPS platform: Linux or Windows, Apache or IIS, MySQL, PHP, and SugarCRM. Moreover, Sugar CRM integrates e-mail and calendar information with Microsoft Outlook, Mozilla Thunderbird, and several additional email clients. This ensures that the company's  communications are centralized and always coordinated.

vtiger has been designed to manage Inventory Management activities effectively, including sales force,  marketing automation, customer support and service, and procurement. In vtiger the software such as Apache, MySQL, and PHP are integrated. The executables in vtiger are available for both Linux and WIndows operating systems. vtiger provides open source add-ons for Microsoft Outlook, Mozilla/Thunderbird, Microsoft Word, and Customer Portal. These make it more user-friendly for the end-users. The CRM software allows pre-sales and post-sales activities to be integrated in a single application.

Nov 11
2009

Advantages of CRM

Posted by Deep Garcha in CRM

Deep Garcha

The advantages of CRM are so many that they cannot be listed in just one article. I’ll try my best though to highlight the best of the lot. A properly planned and designed CRM system can give an organization a clear cut advantage over an organization that doesn’t use it.

Personalized and better relationships with customers are the key to the success of an organization and that’s exactly what a CRM system will give you.

The difference between an organization with a CRM system and without one can be clearly seen in the business decisions and the ROI.

Nov 11
2009

Importance of CRM Drives Job Growth

Posted by Deep Garcha in CRM

Deep Garcha

Customer relationship management is an always-evolving industry, and today’s surge of CRM software options is driving growth in staffing needs, too.

In a tightening economy, customer relations have become ever more important—hence the increase of careers based around building, protecting and cultivating relationships with customers for businesses in nearly every sector.

According to a recent study by GI Insight, most top corporations based in the United Kingdom have appointed a head of CRM. Including positions that also encompass other titles, such as customer services director or marketing director, brings the total up to 48 percent.

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